Editorial concept for Húrra Reykjavík, a local streetwear store. The goal is to emphasis the finer pieces that Húrra Reykjavík offers and present diversity.
UPPTEKIN / BUSY is inspired by a former creation from Studio Holt, the Business Bitch. An aspiring female character who enjoys the finer things in life, she’s very busy, extremely important and loves her suits.
She really can't talk right now, perhaps you'll have to reminder her tomorrow.